Normally, the last thing a seasoned professional wants to hear or consider is that they need a coach to help them improve on aspects of their performance. They may see it as an issue of weakness or being behind the curve. The truth is actually quite the opposite. From professional athletes to professional stock traders, the benefits of having a coach are irrefutable. Just about every professional that must perform at a high level on a regular basis has coaches. This applies from everything to high-level medical sales, doctors, lawyers, real estate brokers, and chefs.
A business coach helps focus on specific aspects of the operation and methodology because you don't have time to slow down and research what may or may not work while staying objective about those areas which need improvement. A business coach serves a catalyst helping you stay ahead of the curve. It is one thing to take a diagnostic test to identify strengths and weaknesses, but far more profitable to use an experienced business coach help convert that into a strategy.